How To Perform An SEO Audit in 15 Steps With Checklist

Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. A free Semrush account lets you audit up to 100 URLs with Site Audit. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. It is a paid tool, but you can run an audit of 500 URLs for free.

SEO audit

Choose your tools

Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more. The best seo audit tool for your agency is one that not only fits your current needs but also scales with your agency’s growth.

When to Invest in Premium SEO Tools

By emulating these devices in real-time, you can find problems and other issues caused by ineffective coding practices, lack of web developer oversight, and much more. If you need to perform page-level evaluations as part of your SEO audit work, this tool can help you manage these and see what’s happening on the page at a glance. The SEO Pro Chrome Extension, built by Kristina Azarenko of Marketing Syrup, is a fantastic Chrome extension meant to help supplement your SEO audits. Before moving forward, investigate and ensure that Ahrefs is the right solution for you.

  • It should include original facts and research, answer the reader’s search query, provide value, and be well-written.
  • If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one.
  • Start improving your SEO performance and act on the optimization suggestions provided in your audit with no extra effort on your part.
  • Ahrefs is a go-to solution for many SEO agencies, offering a diverse suite of features that encompass everything from competitor research to SEO audits.
  • Think of it as looking behind the curtain and catching a peek of the wizard at work.
  • This insight is crucial for optimizing the user experience on different devices and ensuring your website caters effectively to diverse audiences.

Bring your clients’ websites to new heights in organic search rankings with keyword monitoring. Learn how to deliver outstanding results to keep your clients ahead. Ahrefs is a go-to solution for many SEO agencies, offering a diverse suite of features that encompass everything from competitor research to SEO audits. It’s renowned for its extensive database, housing over 11 billion keywords and 400 billion indexed pages, which translates into remarkably accurate data for its users. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. A thorough SEO audit shows how well a site follows best practices.

Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and BHS Links using automation/AI to stay ahead. By now, we’ve covered technical, on-page, off-page, and advanced audit components.

SEO audit

SEO reporting, by contrast, involves the collection, analysis, and presentation of SEO data over time to monitor the impact of optimization efforts. SEO reporting focuses on performance metrics such as keyword rankings, organic traffic, backlink growth, page speed improvements, and goal conversions. The purpose of an SEO report is to communicate progress, evaluate the success of implemented changes, and guide data-driven decision-making.

Domain

SEO audit

Ensure that the content provides valuable and in-depth information relevant to the topic. Existing Content Improvement is the base of SEO Checker process, Auditing the quality of the exisiting content is important. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search.

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